In online business, effective marketing strategies and tools are the key factors determining success and improving performance for businesses. Especially with today’s market offering many readily available tools and platforms, identifying the best tools for your business is extremely important. In the article below, We will provide a detailed summary of the 15 most effective free online marketing tools.
What is Online Marketing?
Online marketing is a form of digital marketing that includes specific tasks such as:
- Website design
- Advertising through social networks and search engines
- Running viral campaigns
- Developing effective website SEO strategies
The main purpose of media tools is to attract interest and attention from internet users to a business’s products/services, in order to boost sales revenue through online channels.
Among the indispensable online marketing tools for businesses choosing the internet market for development is a website. Statistics show that 90% of customers will choose websites to search and consult about services or products before buying. Therefore, websites need to ensure factors such as user experience, page load speed, and uniqueness to help the site achieve high rankings, beat all competitors in the same industry, and attract many potential customers.
Benefits for Businesses Using Marketing Tools
With the goal of improving the effectiveness of marketing strategies, the application of marketing tools is indispensable. For more specifics on the outstanding benefits that businesses will achieve when using digital marketing tools, We have listed the detailed list below:
- Increase sales: Online marketing tools help businesses effectively promote their products or services to potential customers, thereby helping to increase sales. For example: advertising on social networks, email marketing, SMS marketing, PPC search, SEO (search engine optimization), etc. are all popular marketing tools to increase sales.
- Increase brand awareness: By creating advertising campaigns, quality content and interactions with customers on media platforms, marketing tools help increase customer brand awareness of a business’s products and services.
- Build customer relationships: Marketing tools help businesses reach and build relationships with potential customers. For example, email marketing and SMS marketing allow businesses to send information about products and services directly to customers, thereby building and maintaining long-term relationships with customers.
- Develop marketing strategies: Using marketing tools helps businesses develop marketing strategies based on statistics and customer feedback. This helps businesses optimize marketing campaigns for the best results.
- Reduce marketing costs: Using online marketing tools helps businesses save marketing costs compared to traditional advertising and increase effective interaction between businesses and customers.
Top 15 Best Free Online Marketing Tools Today
1. Mail Chimp
Email marketing is an indispensable part of digital marketing campaigns. This is one of the most effective types of marketing to help businesses increase reach and drive revenue.
Among them, Mailchimp is a tool that cannot be ignored in Email Marketing strategy, helping you easily share emails with 3 outstanding factors:
- List management
- Support to build beautiful email marketing campaigns
- Effective data statistics and analysis
With MailChimp, you can fully convert potential customers to effective online sales channels, while still closely monitoring each sent email. Specifically, this online marketing tool allows you to:
- Build an effective marketing strategy by allowing emails in the campaign to directly link to your website.
- Use collected customer data to send more personalized emails, thereby developing the potential of business activities.
- The tool has a Facebook integration feature to find new followers, expand the customer circle, and reconnect with past and current customers.
- Gather feedback sent back from Mailchimp reports.
However, not everyone spends time opening emails with addresses they don’t feel familiar with. So how do you encourage users to curiously open your business emails?
There are 4.3 billion email users globally, but 43% of email users will report spam if they don’t recognize the sender’s name or email address. So are you willing to give up that many potential customers?
2. Sotel
Sotel is a useful marketing tool from the “Chrome house”, allowing users to collect data and phone numbers of users on posts, fan pages, groups,… or from anywhere else on Facebook. Thereby helping businesses easily approach potential customers and increase interaction.
Some key features of Sotel:
- Quickly collect phone numbers of members on groups, fanpages, posts
- Filter real and fake numbers very effectively
- Download data list in Excel format for easy management
- Support collecting data by location
With Sotel, businesses can completely save time and resources on finding and approaching potential customers. From there, it will be easier to build an effective marketing campaign and generate higher revenue.
3. Zalo OA
Zalo is currently the most powerful messaging application in Vietnam market. Understanding that, we recommend businesses use the Zalo OA tool to increase interaction with potential customers.
Some outstanding features of Zalo OA:
- Connect and interact directly with billions of users on Zalo
- Broadcast messages to a wide range of customers
- Provide potential customers with complete product/service information
- Marketing based on user interests and locations
- Support chatbots to automatically interact with customers
By applying Zalo OA to marketing campaigns, businesses can completely reach a large number of potential customers at a low cost. From there, increasing revenue in the most optimal way.
4. Google Analytics
Google Analytics is a free web analytics tool that allows businesses to analyze in-depth detail about the visitors on their website. From that, it provides useful insights for marketing strategy planning.
Outstanding features of Google Analytics:
- Analyze website visitors in detail by: demographic, age, gender, interests, location, etc.
- Measure important metrics such as: traffic, bounce rate, average session duration, pages per session, etc.
- Identify traffic sources to see which source brings the most visitors
- Determine user behavior on the website such as: which pages are visited, how long on each page, interaction rate, etc.
- Set up goal tracking and sales funnels
Thanks to the useful information provided by Google Analytics, businesses can easily determine which marketing strategies are effective and adjust appropriately. Thereby increasing website traffic and online revenue.
5. Google Trends
Google Trends is a useful tool to analyze the search trends of keywords over time. This will help businesses capture potential keywords and emerging trends to build effective content marketing and SEO strategies.
Some outstanding features of Google Trends:
- Provide information about search volume of keywords by time, geographic location
- Compare search trends of different keywords
- Suggest related keywords and topics that are trending
- Identify seasonal keywords and search trends
- Explore top searched keywords by category
By using the data provided by Google Trends, businesses can seize opportunities to create content and appropriate keywords. From there, optimize the website and marketing campaign to achieve high rankings on search results, reach more potential customers.
6. Answer The Public
Answer The Public is a helpful tool that provides frequently asked questions about a keyword from users. This makes it easier for businesses to understand customer behavior and needs, and then produce suitable content.
Some key features of Answer The Public:
- Provide a list of questions often asked by users around a topic
- Classified questions by type: what, why, where, how, etc.
- Suggest related keywords and phrases
- Deliver data results with eye-catching visualization
- Allow downloading data to CSV for easy processing
With information provided by Answer The Public, businesses can create valuable content that best answers customers’ questions. Thus improving the user experience, building trust and better connecting with customers.
7. Google Search Console
Google Search Console is a free tool from Google that helps check website health as well as optimize visibility on Google search. This is an indispensable tool in the SEO process for any business.
Outstanding features of Google Search Console:
- Check and inform website errors such as 404 pages, security issues, etc.
- Submit new content for Google to crawl and index faster
- See which keywords bring traffic to the website
- Measure important metrics like clicks, impressions, CTR of the website on Google search
- Identify and fix mobile usability issues
- Receive notifications when the website has manual penalties from Google
Thanks to the useful information provided by Google Search Console, businesses can optimize the website and content to improve rankings and organic traffic from Google. From there, reach more potential customers effectively.
8. Canva
Canva is an extremely handy online design tool, helping to create impressive images for marketing content quickly and easily. With a huge library of templates and design tools, Canva is suitable for both professional and beginner designers.
Some key features of Canva:
- Provide thousands of beautifully designed templates for various purposes: social media posts, presentations, infographics, posters, etc.
- Easy-to-use drag-and-drop interface and design tools
- Provide millions of free images, icons, shapes, and fonts
- Allow real-time collaboration and easy sharing
- Integrate with useful applications such as Dropbox, Google Drive
With Canva, businesses can completely create attractive visual content to increase interaction on social networks as well as websites. From there, building a professional brand image and leaving a deep impression in the hearts of customers.
9. Hotjar
Hotjar is a useful analysis tool that helps track user behavior on websites through heatmaps and session recordings. This will help businesses understand how users interact with the website, thereby optimizing the user experience and increasing conversion rates.
Some outstanding features of Hotjar:
- Create heatmaps showing where users click, scroll, and hover on the website
- Record user sessions to see how they navigate and interact on the website
- Conduct surveys to collect user feedback
- Create conversion funnels to determine where users drop off
- Form analysis to optimize form completion rate
With behavioral information provided by Hotjar, businesses can identify confusing or difficult-to-use areas of the website. From there, make appropriate adjustments to improve the user experience and increase conversion rates.
10. SimilarWeb
SimilarWeb is a powerful competitor analysis tool, providing detailed statistics on website traffic and performance. This will help businesses compare themselves with competitors and make appropriate marketing strategies.
Some key features of SimilarWeb:
- Estimate total visits, time on site, pages per visit, bounce rate of any website
- Analyze website traffic sources: direct, referrals, search, social, etc.
- Show top referring sites and destination sites
- Identify top organic and paid keywords driving traffic
- Compare website metrics with competitors
With competitor insights provided by SimilarWeb, businesses can benchmark their website performance against industry standards. From there, make appropriate adjustments to improve competitiveness and gain market share.
11. Buzzsumo
Buzzsumo is a powerful content research and analysis tool that helps businesses discover the most shared content and influential people in any topic or competitor. This makes it easier to plan viral content strategies and influencer marketing.
Some key features of Buzzsumo:
- Discover the most shared content on social networks by topic or website
- Analyze top content to see what works in the industry
- Find influencers and opinion leaders in the industry to collaborate
- Get content alerts based on keywords, brands, links
- Analyze competitor content performance
With data-driven insights from Buzzsumo, businesses can create high-potential content that resonates with the target audience. In addition, partnering with the right influencers also helps amplify content reach and build brand credibility.
12. Ahrefs
Ahrefs is one of the most powerful SEO tools on the market today, providing a comprehensive set of tools for keyword research, competitor analysis, backlink tracking and site audits. This is an indispensable tool for any SEO practitioner.
Some outstanding features of Ahrefs:
- Discover thousands of keyword ideas and analyze keyword difficulty
- Analyze competitors’ organic search traffic and top pages
- Research competitor backlinks and referring domains
- Audit website health and identify technical SEO issues
- Track keyword rankings and SERP features over time
With actionable data from Ahrefs, businesses can optimize their website and content to gain high rankings on search engines. From there, increase organic traffic and reach potential customers more effectively.
13. SemRush
Similar to Ahrefs, SemRush is also a comprehensive digital marketing toolkit that includes SEO, PPC, content, social media and competitor research. With a massive database and smart insights, SemRush helps businesses make data-driven decisions to outperform the competition.
Some key features of SemRush:
- Do in-depth keyword research with accurate search volume and trend data
- Get a full picture of competitors’ online marketing strategies
- Find profitable PPC keywords and ad copies
- Audit on-page and technical SEO issues
- Track brand mentions and PR performance
- Analyze content gaps and topic ideas
With SemRush, businesses can uncover opportunities and weaknesses in their digital marketing efforts. From there, allocate resources appropriately to maximize ROI and gain a competitive edge.
14. OptinMonster
OptinMonster is a powerful conversion optimization toolkit that helps businesses turn website visitors into subscribers and customers. With advanced targeting and personalization features, OptinMonster can significantly boost conversion rates.
Some outstanding features of OptinMonster:
- Create attractive opt-in forms like popups, slide-ins, gamified wheels
- Target opt-in forms based on visitor behavior and attributes
- A/B test different opt-in campaigns to optimize performance
- Integrate with popular email marketing services
- Detailed conversion analytics and insights
By delivering the right message to the right audience at the right time, OptinMonster can dramatically increase email signups, sales and customer engagement for businesses. It’s a must-have tool for any business serious about growth.
15. HubSpot
HubSpot is an all-in-one inbound marketing, sales and service platform that helps businesses attract, engage and delight customers. With a full stack of software for marketing, sales, customer service, and CRM, HubSpot empowers businesses to manage the entire customer lifecycle in one place.
Some key features of HubSpot:
- Attract visitors with content creation, SEO, social media tools
- Convert leads with landing pages, forms, CTAs, lead management
- Close deals with advanced CRM, sales automation, and email tracking
- Delight customers with ticketing, knowledge base, and feedback tools
- Measure and report on the entire funnel with robust analytics
With HubSpot’s integrated approach and user-friendliness, businesses of all sizes can streamline their customer acquisition and retention efforts. It may come with a learning curve and price tag, but the long-term ROI is substantial for serious inbound marketers
Conclusion
With the top 15 free online marketing tools outlined above, businesses can gain a competitive edge in today’s digital landscape. From email marketing to SEO to conversion optimization, these tools provide valuable insights and capabilities to help businesses attract, convert and retain more customers.
However, tools are only as good as the strategies behind them. It’s important to have a clear understanding of your target audience, business goals, and unique value propositions. Only then can you leverage these tools to their fullest potential and achieve sustainable growth.